What is included in our Professional Search Engine Optimization Services?
At IFY Designs, when providing our Professional Search Engine Optimization Services, we take a good look at keyword phrases that match the content on any given page. We are looking for the most competitive term after looking at a large number factors. As you can see below, this is a lengthy process.
Here’s what we’re looking at:
Organic Traffic Research
Total Organic Searches
Average number of people who search for this word daily.
Total SEO Traffic
The maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve.
Phrase to Broad Match
The percentage of phrase-match searches out a broad-match search for this keyword.
Adwords (if important to the client)
AdWords Traffic
The total daily clicks that a #1 ranked Google Advertiser for a keyword might expect to receive from their ads.
AdWords Click Through
The percentage of people that click on the #1 ranked advertiser in Google as a percentage of total traffic for a keyword.
AdWords Click Rate
An indication of what you might expect to pay to be the #1 ranked advertiser for a particular word or phrase in Google.
Adwords Competition
Represents the number of advertisers bidding on a particular keyword (worldwide) and how this compares to other keywords.
Adwords Value
The daily value of traffic and also the cost a #1 ranked Google Advertiser might expect to receive for advertising for a keyword. Adwords Value = Adwords Traffic x Adwords Click Rate
Keyword Competition
SEO Competition
The total number of webpages worldwide that mention a specific keyword term, in the same (phrase) word order, in Bing’s index.
Title Competition
The total number of webpages worldwide that mention a specific keyword term in the title of the page.
URL Competition
The total number of webpages worldwide that mention a specific keyword term, in the same (phrase) word order, in their URL in Bing’s index.
Title Competition Ratio
This is the ratio of webpages globally that mention a specific keyword in the title of the page versus just mentioning it in their page. A low score can indicate weak competition for a particular keyword phrase.
SEO Value
The total daily value of traffic that a #1 ranked website advertiser in Google could potentially achieve. SEO Value = SEO Traffic x Adwords Click Rate
Top Ten Competitors Stats
Off-Page Optimization
Domain Age
The age of a domain according to the first record date within Archive.org.
PageRank
An indicator of the overall quantity and quality of the links to a web page as determined by Google’s PageRank algorithm.
Index Count
The total number of pages indexed for this website in Bing.
Referring Domains
The total number of unique referring domains that point to this domain.
Referring Domain Pages
The total number of unique referring domain pages that point to this domain.
Page Backlinks
The total number of backlinks pointing to a specific URL.This does not include internal links from the website itself.
Domain Backlinks
The total number of domain backlinks pointing to any page on that domain, including deeply nested pages. This does not include internal links from the website itself.
Page Government & Educational Backlinks
Total number of backlinks pointing to a webpage from government (.gov) or educational (.edu) sources that don’t reside in the domain.
DMOZ Directory
If the domain is listed in the Open Project Directory’s Listing.
Yahoo Directory
Whether the site is listed in the Yahoo Directory.
On-Page
TITLE Keyword
Whether this web page has this specific term in the title of the page.
URL KEYWORD
Whether this web page has this specific term in the URL of the page.
Description KEYWORD
Whether this web page has this specific term in the page description of the page.
Header Tag KEYWORD
Whether this web page has this specific term in any of the heading tags of the page.
Bing Cache Age
The number of days since Bing last indexed the page.
Get started with our Professional Search Engine Optimization Services today!
As you can see, there is a lot that goes on behind the scenes in Professional Search Engine Optimization services. This is actually only the beginning since it is only dealing with the current state of affairs for any given page or keyword term. Once you’ve identified the weaknesses in the competition or your own strategy, it’s time to get busy responding to the information.
For competition weakness, you’ll want to optimize your page to include everything listed that you can. You’d also want to start creating and soliciting backlinks. from credible sources. This is a whole other level of complexity. This is why many businesses opt to pay someone knowledgeable to help them with this aspect of their website strategy.
To get help we recommend you let us help you with our Professional Search Engine Optimization Services today!