What is a Domain Name and why do I need it?
Your domain name is the address of where you plan to put your business on the internet.
This is the core part of what you type into the web browser. Like, www.something.com. On our Web Services page we made the analogy that creating a website is like starting a business.
In this analogy, the domain name is the address of where you plan to put your business.
Domain names are have to follow the rules and procedures of the Domain Name System (DNS). The DNS is what takes what you type into any browser and turns that into a set of number knows as an IP address.
Many times you purchase domain names separately, though some places that sell domain names will add other choices to a package. Choices like how many years you want to buy it for, if you want your listing to be private, and some others that can be specific to the place you buy your domain name. Usually the standard options will work just fine for most people. However, just because you bought a domain name doesn’t mean you have a website now. Only an address to put the website once you get it designed.
There is a strategy to having a good domain name, just like there’s a strategy to having a good name for a new business. On the internet, having your key word/phrase that you want to target (be found on the internet for) in your domain name can boost your rankings in the search engines.
Rankings in search engines terms are what determines where your website comes up when someone types in a key word or phrase.
Many people don’t realize how important your domain name can be in terms of organic (free) traffic. Search engines factor this in when looking at the content of your site for ranking purposes, which gives you a better ranking overall. If no one ever visits your site, then what’s the point of going to all the trouble and expense?
Domain name research involves intensive key word and competition research into your market and can be time consuming. If you don’t already own a domain name, then getting some help targeting the right domain name is definitely advisable. IFY Designs can help you make this decision. Let us help you!
Sometimes you don’t have a choice as your name is already selected, but for those times when you have an option, it’s a good decision to find out the domain name that will give you the most free traffic. If you already own a domain name, don’t sweat it! Just like inheriting a business with an existing name, that’s only one piece of the puzzle. It can be overcome with the other pieces with the help of a knowledgeable web expert. IFY Designs can help with those puzzle pieces as well. Just let us know how we can help you.